<div><p>South Korea's Samsung has teamed up with DreamWorks Animation, maker of "Shrek," "Kung Fu Panda" and other hit movies, and Technicolor in a push to bring more 3-D entertainment into the home.</p><p>Samsung, DreamWorks and Technicolor announced at the Consumer Electronics Show (CES) here on Wednesday that they have formed a "global strategic alliance for the delivery of a complete 3-D home entertainment solution in 2010."</p><p>They said they were joining forces to "accelerate the worldwide deployment of in-home 3-D to mainstream consumers."</p><p>Samsung is one of a number of major electronics manufacturers displaying 3-D high-definition television sets at CES this year as the industry seeks to expand 3-D viewing beyond the movie screen and into the living room.</p><p>Growth of 3-D has been slow because of a lack of programming, the need to wear special glasses and the higher prices of 3-D sets, but last month's release of science fiction blockbuster "Avatar," a 3-D film by "Titanic" director James Cameron, has renewed interest in the medium.</p><p>US sports broadcaster ESPN announced on Tuesday that it will show some World Cup soccer matches live from South Africa in 3-D and Japan's Sony is partnering with Discovery and IMAX to launch a 3-D TV network in the United States.</p><p>"We're forging the future of entertainment in what we like to call a new dimension," Tim Baxter, president of the consumer electronics division at Samsung Electronics America, said at a Samsung press conference.</p><p>He said Samsung, which came out with its first 3-D HDTV in 2007, would be marketing a "complete 3-D entertainment offering for the home" featuring a 3-D television set, 3-D Blu-Ray player and "stylish active shutter 3-D glasses."</p><p>"3-D has had a bumpy ride since the first 3-D film back in 1922," Baxter said. "Today though technology has improved dramatically and it's clear people love watching 3-D in theaters.</p><p>"Consumers are now expecting the same 3-D experience that they are getting in the theater in their home," Baxter said, adding that the new Samsung products deliver "a complete cinema quality 3-D movie experience at home."</p><p>DreamWorks Animation chief executive Jeffrey Katzenberg, in an appearance at the Samsung event at CES, said 3-D was no longer a "novelty" but a "fantastic creative and business opportunity."</p><p>"Today because of 3-D we stand at a watershed moment for the entire movie industry," Katzenberg said. "It's an incredible artistic tool for filmmakers and it has proven to be very big business."</p><img src="http://admatch-syndication.mochila.com/images/ad.gif?aid=66397357&bid=informcom" /></div><div id="copyright"><div>

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